Signal & Strategy LLC — Business Strategy & Advisory
Public Media Strategy & Advisory
Strategy for public media's most critical moments.
Kerry Swanson brings 40+ years of public media leadership to help boards and executive teams navigate transformation, strengthen governance, and build organizations that last.
Areas of expertise
Advisory built for public media's toughest challenges
01
Strategic Planning & Transformation
Translating complex organizational challenges into clear, actionable direction. Kerry works alongside leadership teams to define strategy, align priorities, and build the momentum needed to execute.
02
University Licensee Strategy
Deep expertise helping university-licensed stations navigate institutional change, governance challenges, strategic partnerships, shared-service models, mergers, and acquisitions.
03
Executive Leadership & Coaching
Serving as advisor, facilitator, interim executive, or executive coach — helping leaders align strategy, operations, and culture to achieve measurable results.
04
Revenue Growth & Board Governance
Practical guidance on major gift strategy, revenue diversification, board governance, and the leadership transitions that determine long-term organizational sustainability.
Who I am
40 years in the room where it happens.
I'm Kerry Swanson — former COO of KUOW, former Station Manager of Northwest Public Broadcasting, and former NPR Board Member. I founded Signal & Strategy LLC to put that experience directly in service of public media organizations facing the decisions that define their future. I don't hand you a report and walk away. I work alongside your team until the strategy is real.
Ready to talk?
Let's figure out what's next — together.
Whether you're navigating a leadership transition, a governance challenge, or a strategic inflection point, I'd welcome the conversation. No pitch, no pressure — just a direct, honest dialogue about where your organization is and where it needs to go.
Get in touch